Articles Tagged ‘audio’

Predictions 2025: Scott Stewart urges industry to walk the responsible media talk

Media in Canada continues its look into the future of media, with the help of industry leaders.

What the rise of video podcasts means for advertisers

Experts weigh in on the evolution from an audio-only medium to a multimedia experience.

Majority of podcast listeners are growing tired of high ad recurrence

The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.

CBC unveils its original fall slate of podcasts

The new programming includes a in-depth series on Celine Dion.

True crime, news and comedy are the favourite genres for podcast listeners

Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.

Voices contest aims to match brands with their perfect voice

The competition is part of the company’s new campaign that seeks to highlight the importance of audio in the marketing strategy.

Streamers

Vividata’s fall report shows streamers up 57% since 2021

The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.

Infinite Dial examines Canadian audio habits

Edison Research’s Infinite Dial study has debuted in Canada, tracking everything from how many radios people own to which streamer they use most often.