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Trader leverages data to launch ad solution

The parent company is using its data capabilities to target auto shoppers around the web.


How a content experiment drove trips to

The automotive sales website used native advertising to spur pre-purchase research.

autortrader revs up new campaign

The auto buying and selling site is changing its message to promote the convenience of its services as opposed to the size of its inventory.

Autolyzer analyzes car personalities

The brand is playing in the social space with a Facebook app that calculates what type of vehicle best fits a user’s personality. launches a refreshing campaign

The used car site speaks to a younger audience to change consumer perception of the brand.