Articles Tagged ‘back-to-school’

Back to School

How families prep for back-to-school budgets

Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.

engagement report

Timing key to holiday email marketing: report

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.

Copied from strategy - Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.


Breaking down back-to-school spending: report

The survey from Visa Canada states that Ontarians and Albertans plan to spend the most on supplies, with the average spend estimated at $757 this year.


Back-to-school spending forecasted to climb

An Ernst & Young report states that overall spending during the season in Canada will be up as a result of increased competition in the US.


Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.


Parents holding onto their purse strings: study

The RBC and Ipsos Reid study found more parents are sticking to a budget this back-to-school season.


Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.


Back-to-school spending to stay flat: Ernst & Young

A still-fragile Canadian market and global economic concerns are major factors in expected sales this season.