Articles Tagged ‘back-to-school’

Back to School

How families prep for back-to-school budgets

Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.

engagement report

Timing key to holiday email marketing: report

Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.

Copied from strategy - Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

Money

Breaking down back-to-school spending: report

The survey from Visa Canada states that Ontarians and Albertans plan to spend the most on supplies, with the average spend estimated at $757 this year.

Money

Back-to-school spending forecasted to climb

An Ernst & Young report states that overall spending during the season in Canada will be up as a result of increased competition in the US.

ElTrucko

Future Shop goes back to school

The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.

Backtoschool

Parents holding onto their purse strings: study

The RBC and Ipsos Reid study found more parents are sticking to a budget this back-to-school season.

backtoschool

Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.

Money

Back-to-school spending to stay flat: Ernst & Young

A still-fragile Canadian market and global economic concerns are major factors in expected sales this season.