Articles Tagged ‘Barbie’
Hot (pink) Wheels coming to Toronto AutoShow
Mattel is making toys, and a certain pink-hued blockbuster, come to life with a Barbie and Hot Wheels activation.
Spotted! Mattel creates a life-sized Barbie world
The 30,000-square-foot World of Barbie even features a dream house, a laboratory, an airline, and a TV center.
Spotted! Mattel mixes shopping and play
The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
Spotted! Walmart and Mattel take window shopping up a notch
The retailer and toy brand have launched a QR code-based shopping wall in Toronto.
Mattel opens the doors to Barbie’s closet
The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.
