The deal will see Rogers retain naming rights to its arena.
New events and original content creation will shine a brighter light on basketball in Canada.
With an increased appetite for sports and a new generation of fans on the rise, Sportsnet’s new two-year deal represents a golden opportunity.
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
The appointment comes five months after former Sportsnet president Scott Moore left the role.
Sportsnet Now’s new “plus” tier will feature access to more than 500 additional games.