Articles Tagged ‘BBC’


Tech and media organizations form coalition to combat content fraud

Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.


What does your brain look like on branded podcasts?

Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.


ICYMI: A new high for The New Classical

Plus, another SVOD touches down in Canada, a new drama for Crave and more connectivity on Toronto’s subway network.


BBC launches new sponsorable verticals

LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.


BBC’s Canadian digital presence drops Thursday

The media company has also announced its director of ad sales, who will be handling spots on the new site.

New York Times

New York Times setting up Canadian, Australian outposts

The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.


Yahoo inks content partnership with BBC

The publisher will share video clips with Canadian and American users of the online platform.

BBC news app

A new face for BBC World News

The British Broadcasting Corporation has released its video-heavy new international app rich with pre-roll inventory.

CBC ottawa

Should CBC go ad-free?

A Senate committee has tabled a report recommending an examination into the costs and benefits of TV advertising on CBC/Radio-Canada.


Exchange Lab hires former BBC exec as chairman

Chris Dobson is joining the programmatic company as chairman of the company’s board of directors.


Juice Mobile launches Nectar

Neil Sweeney, president and CEO at Juice Mobile tells MiC about the mobile platform, which kicks off with clients including Postmedia, St. Joseph Media and Corus.


Tackling measurement challenges

IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.