Articles Tagged ‘BBDO’
Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
Skittles touches the untouchable
The evolution of last year’s award-winning campaign includes a new cast of mythical characters.
Spotted! Campbell’s warms hands this March Break
The food company is bringing some warmth outdoors with an OOH activation.
PepsiCo revamps the Dew
The company is relaunching the brand in Canada with a campaign that kicks off this Friday in Toronto.
Shaw Exo pursues a thrilling launch
This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.
Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
M&M’s adds to its crew
The Mars Canada brand is promoting its new character, Ms. Brown, with a campaign launching in early February.
Molson M’s artsy new positioning
The Molson Coors brand gives itself a different identity, launching a TV commercial to stake a unique spot in the beer market.
The year’s best: MiC and strategy’s top picks
The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.
Sears Canada relocates for the holidays
The retailer has launched a new strategy this holiday season, with two experiential stunts in Toronto.
Spotted! Mercedes-Benz plays with speed
The luxury car co targets younger people with an OOH stunt in Toronto.
Fall TV: Gleeks, cops rule Tuesday
On night two of premiere week, NCIS: LA and Glee take in 2 million each, while CTV’s new drama Unforgettable is close on their heels.
Vonk and Kestin go Swimming
Ian MacKellar is named CCO of Ogilvy after the award-winning duo leave their posts to start a new venture, Swim.
Skittles wins Film Gold at Cannes
BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.
Canada has one last shot at Lions glory
BBDO’s winning Skittles campaign is shortlisted in Titanium & Integrated.
