Articles Tagged ‘BBR’
Glassroom and Dialekta team up on Desjardins account
The two agencies now handle media across all digital channels including SEM.
BBR opens programmatic consultancy
Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.
Toyota axes ad breaks for cross-platform campaign
Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.
Spotted! Cadillac Fairview’s selfie fever
As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.
Toyota urges millennials to skip its newest ad
When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.
CF gets traditional to attract high-end shoppers
The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.
Cadillac Fairview differentiates with digital
Ahead of one of the busiest days of the year, the shopping centre’s SVP of marketing on how his team is tapping into a previously ignored platform.
