Articles Tagged ‘Behind the Buy’
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
Behind the buy: Neutrogena hikes up ad spend in Quebec
UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.
Behind the buy: ACE Bakery reinvests in its brand
Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.
Behind the buy: Expedia’s biggest brand spend in five years
The new cross-media campaign tries to rebuild consumer confidence in travel.
Behind the Buy: How Tims supported Roll Up The Rim’s digital transition
The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).
