Articles Tagged ‘Behind the Buy’
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
Reese’s celebrates Thunder’s NBA win with DOOH push
The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.
Behind the Buy: Social pushes Giuseppe ‘Practice with a Pro’ nationwide
The campaign represents the brand’s largest social media and influencer effort in Canada to date.
Behind the Buy: Dove Men+Care uses LinkedIn and influencers to reach dads
The brand aims to celebrate fatherhood by highlighting it in a professional environment.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
Behind the buy: Neutrogena hikes up ad spend in Quebec
UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.
Behind the buy: ACE Bakery reinvests in its brand
Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.
Behind the buy: Expedia’s biggest brand spend in five years
The new cross-media campaign tries to rebuild consumer confidence in travel.
