Articles Tagged ‘Behind the Buy’

RBC olympic campaign

Behind the Buy: RBC makes a big media splash at the Olympics

The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.

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Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.

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Behind the buy: ACE Bakery reinvests in its brand

Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.

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Behind the buy: Expedia’s biggest brand spend in five years

The new cross-media campaign tries to rebuild consumer confidence in travel.


Behind the Buy: How Tims supported Roll Up The Rim’s digital transition

The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).