Articles Tagged ‘Behind the Buy’

Screen Shot 2021-04-30 at 3.24.58 PM

Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.

Screen Shot 2021-04-30 at 3.03.03 PM

Behind the buy: ACE Bakery reinvests in its brand

Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.

Screen Shot 2021-04-30 at 3.01.46 PM

Behind the buy: Expedia’s biggest brand spend in five years

The new cross-media campaign tries to rebuild consumer confidence in travel.

RUTR

Behind the Buy: How Tims supported Roll Up The Rim’s digital transition

The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).