Articles Tagged ‘Beijing 2022 Winter Olympic Games’

RBC olympic campaign

Behind the Buy: RBC makes a big media splash at the Olympics

The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.

CBC Beijing Winter Olympics 2022

CBC gets a head start on Beijing 2022 Olympics coverage

The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.