Articles Tagged ‘Being Erica’


MAOY Bronze: Mindshare dives into digital bridging

Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.


CBC head: ‘We knew this was coming’

Kirstine Stewart talks to the Broadcast Executives Society about digital, ratings and fall TV.

McCain Being Erica

McCain opens a casting call for Being Erica

The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female to appear on the show.


Tetley Infusions break from the norm

The tea mix flips the switch on daily routines with a stunt involving personal butlers.