Articles Tagged ‘Bell Canada’

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Provincial governments boost their radio buys: Media Monitors

Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.

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Most-read MiC: Media owners’ year of uncertainty

The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.

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Bell Canada acquires Environics Analytics

Bell Media clients will get direct access to the analytics firm’s segmentation products.

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Bell Media revenue stable in Q3, but TV still a challenge

CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.

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BDUs defend skinny basic implementation in CRTC hearing

Videotron, Rogers, Shaw and BCE’s introduction of basic channel packages and flexible pricing options went under the microscope in Gatineau, QC.

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Canadians tune in for the Junos

The Canadian music awards show registered a significant spike in viewership in the millennial demo over last year’s numbers.

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Pizza Pizza buys the top: Media Monitors

The QSR bought the most radio advertising in Toronto for the week of Feb. 1 to 7.

Aimia report

Personalized marketing needed to target millennials: report

Almost three-quarters of Canadians surveyed said that they would disengage with brands that send out mass, impersonal communications.

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Audi Dealer Association wins the week: Media Monitors

The car co bought the most radio advertising for the week of June 8 to 14.

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Ford Motor Company takes the week: Media Monitors

The automotive co bought the most radio advertising in Toronto for the week of June 1 to 7.

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Bell Canada acquires Toronto Argonauts

The company has partnered with the Kilmer Group to purchase the CFL team.

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Bell’s acquisition of Astral pays off

BCE’s second quarter report shows Bell Media contributing more to the telecom’s revenue growth than any other division.

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Ford Lincoln buys the top: Media Monitors

The car co secured its position as number one for the second consecutive week, buying the most radio airtime in Toronto for the week of Jan. 20 to 26.

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Ford Lincoln buys the top: Media Monitors

The car co. bought the most airtime in Toronto for the week of Jan. 13 to 19, while Bell Canada holds onto the top spot in Montreal.