Articles Tagged ‘Bell Media’
How Subway activated its first Amazing Race sponsorship
A cross-platform buy is being extended with a pair of contests reinforcing the QSR’s “Eat Fresh Refresh” brand overhaul.
Desjardins banks on The Amazing Race Canada
The financial institution’s activation mix is meant to both drive brand KPIs and put attention on its GoodSpark Grants.
Bell’s DSP offers powerful Canadian data to Canada’s top watercooler content
Suite of data-driven tools helps brands reach the audiences that matter
Sponsored
Bell renews Osheaga sponsorship, adding two more music festivals
The company will also be the sponsor of electronic festival Ilesoniq and country festival Lasso.
How an Amazing Race sponsorship fits with Guru’s growth plans
A sizeable presence during one of season’s most-watched shows is part of a broader summer strategy that includes festivals and other events.
Bell Media reveals fall French programming lineup
The company is bringing a swath of scripted and unscripted originals to Noovo, Z and Canal.
Bell Media renews broadcast and streaming rights with NFL
Games will continue to be available across the company’s linear networks and their online platforms.
Upfronts 2022: Bell Media nears 100 original titles for 2022-23 slate
The originals lineup includes English and French scripted and unscripted titles across its networks and streaming platforms.
Upfronts 2022: Dramas fill up Bell Media’s CTV and specialty acquisitions
The lineup includes a spin-off of The Rookie and new titles starring Amanda Warren, Jimmy Smits and Oscar winner Hilary Swank.
Seven new brands sign on to sponsor The Amazing Race Canada
Desjardins, Subway and Guru Organic Energy are among those that will be integrated with the show’s eighth season this summer.
Super Bowl ratings dipped again on TV
The game was still touted as the biggest broadcast audience of the year, with viewership of the halftime show getting a boost.
Even if TV audiences dip, Super Bowl ads still deliver value
Whether or not linear TV viewers continue to dip or shift to streaming, buyers still feel like there’s no better opportunity for reach than the Big Game.
Noovo launches its digital news platform
The “final piece” of Bell Media’s French news division aims to extend reach to audiences across platforms.
