Articles Tagged ‘Bell’
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
Corus to cut workforce by 25% in business right-sizing plan
Co-CEO John Gossling confirmed the layoffs, as well as radio and TV channel cuts, in a call with investors on the company’s Q3 performance.
Bell Media seeking injunction, damages in Rogers, WBD deal
The company is seeking an injunction and damages against Warner Bros. Discovery and Rogers Sports & Media.
Global News laying off 35 workers across the country
The cuts follow news of Corus having lost licensing rights to several WBD properties.
Bell closes acquisition of Outfront Media’s Canadian business
The deal was first announced in October 2023.
Upfronts 2024 con’t: Bell reveals new ad offerings
The media so announced a new self-serve platform, as well as partnerships with TikTok and Dotdash.
Upfronts 2024: Bell unveils 2024/2025 line-up
Out of the nearly 100 new and returning shows, 36 are Canadian originals.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Bell reports increase in advertising amid decline in subscriber revenue
Total digital revenues also grew 33% due to the company’s programmatic advertising.
CBC/Radio-Canada unveils its Olympic Games programming
RBC, Bell and Toyota are some of the presenting sponsors on board for this year’s CBC coverage.
Bell launches second season of Waterloo region-focused series
Launched in 2023 on TV1 channel, Farm to Fork was one of the most watched programs last year.
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
Bell Media announces record ad sales for the Super Bowl LVIII
According to the company, the inventory available to brands looking to place ads on the broadcast of the big game is limited.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
Shoppers Drug Mart tops the charts: AdEase Radio
The drugstore chain aired a total of 9,519 ads and took first position in four markets, leaving McDonald’s in second place.
