Articles Tagged ‘Bell’
Bell Media secures broadcast rights for Canadian Country Music Association Awards
CTV will air the show as part of a broader content partnership that includes events throughout Country Music Week.
Bell to eliminate 1,300 positions, close six radio stations
The company is also planning a “new approach” to its national and international news coverage.
Bell Media gets granular as it enters addressable TV
The company’s ad VP explains why the data part of the equation is one of the biggest opportunities for its first-to-market offering.
Upfronts 2023: Bell Media puts its Crave content strategy in motion
The programming teams discuss how they’ve been able to “ramp up” the streamer and the impact of continued strike activity south of the border.
Upfronts 2023: Bell launches addressable TV, ad-supported Crave tier
The company also unveiled a suite of improved data capabilities, built on first-party sources.
Bell Media grows originals slate to more than 1,000 hours
The broadcaster’s lineup includes a new Mary Berg talkshow and a very of The Traitors in both English and French.
Stingray radio stations join Bell Media’s iHeartRadio app
A crop of 67 stations have been added to the audio streamer, which plans to release new ad capabilities in the near future.
Bell Media unveils acquisitions for 2023-24 lineup
Announced ahead of next week’s Upfronts, the slate includes a number of U.S. titles for CTV and two British series on specialty.
Kinesso first to activate Bell’s new connected TV solution
Available through the company’s DSP, the service allows for audience targeting based on household demographics and interests.
Media revenue dips at BCE as its names a new CFO
The company continues to see low ad demand, though it was offset by growth in digital and telco subscriptions.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
MiQ partners with Bell on new TV buying solution
Available in the Bell DSP, the solution uses linear and connected TV data from more than 30 million devices.
Bell and Rogers report growth in ad revenue for Q4
Rogers, however, was more optimistic about the potential challenges an economic recession would bring with it.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
MiQ partners with Bell Media to act as activation arm for its DSP
The media company’s TV data and inventory will be integrated with the programmatic platform for cross-platform plans.
