Articles Tagged ‘Bertrand Cesvet’


BCON bits

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

Sid Lee Enterainment

Sid Lee and Cirque du Soleil announce new venture

The agency’s chairman tells MiC about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.


Canada in Cannes: Making experiential magic with Sid Lee and Cirque du Soleil

Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.