Articles Tagged ‘billboards’

Warrior hockey campaign chasing cultural relevance over impressions

The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.

Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads

The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.

WSP using OOH to show off its work

The brand’s latest campaign places signage near engineering projects it has completed.

Reckitt maps out a sick day for Mucinex product launch

The CPG company targeted Netflix, Walmart and DOOH for its cough-and-cold product, seeking to reach Canadians looking for symptom relief.