Articles Tagged ‘Blue Ant Media’


Blue Ant ups Jamie Schouela, shuffles execs

As the media co expands globally, it has placed Schouela in charge of its Canadian networks and put Makeful under Vanessa Case.


Blue Ant Media launching OTT service

The media co has partnered with adRise to bring ad-supported streamer Tubi TV to Canada.

David Miller

Love Nature cultivates content deal with WWF

The first-ever partnership between Blue Ant Media’s nature channel and the global conservation body aims to educate Canadians about freshwater issues.


Blue Ant and Google drive new strategy for Ford program

The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.


ICYMI: YouTube’s subscription service, Polar’s new exec

In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.


Blue Ant rebrands Bite TV

The newly-branded Makeful, which launches this Monday on TV, seeks to reach a niche audience of women passionate about craft.


Blue Ant’s strategy clicks with Canon

The digital imagery company is targeting an untapped market by creating content for baby boomers online.


Changes at the top for Cottage Life Media

Terry Sellwood is retiring as president this summer, with Penny Caldwell being promoted to publisher of the magazine.


The fight for specialty channel survival

Industry members weigh-in on the potential casualties of next year’s specialty TV shift.

Epic Meal Time

It’s Epic Meal Time for Taco Bell Canada

In a first-ever collaboration with a YouTube food channel, the Tex-Mex giant targets a millennial audience.


Cottage Life and SC Johnson bug out

The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.


Why ad-free is working for Blue Ant’s nature channel

The mediaco has turned Oasis into Love Nature, aiming to bolster the channel’s subscribers with a free preview, as it continues to bet big on 4K.


Blue Ant Media’s banner year

Following its U.S. expansion and the purchase of an MCN, the multi-platform company is MiC sister publication Playback‘s Media Company of the Year.

Copied from Playback - shutterstock_tv_deal

Blue Ant takes majority stake in NZ broadcaster

The media co has acquired a controlling interest in Choice TV, a national independent television network in New Zealand.


Laura Pearce moves from AOL to Blue Ant

The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.