Articles Tagged ‘Blue Ant Media’
Adult colouring craze hits Cottage Life
Beaver Homes & Cottages sponsored the colourful idea, which is a first for the magazine.
Blue Ant Media hires digital lead
Andrew Lane is moving to Blue Ant Media, becoming its director of digital solutions.
Ryan Fuss joining Vice Canada
The former Blue Ant Media SVP has joined the company as its CRO.
Blue Ant ups Jamie Schouela, shuffles execs
As the media co expands globally, it has placed Schouela in charge of its Canadian networks and put Makeful under Vanessa Case.
Blue Ant Media launching OTT service
The media co has partnered with adRise to bring ad-supported streamer Tubi TV to Canada.
Love Nature cultivates content deal with WWF
The first-ever partnership between Blue Ant Media’s nature channel and the global conservation body aims to educate Canadians about freshwater issues.
Blue Ant and Google drive new strategy for Ford program
The car co has swapped celebs for real people in its new campaign, adding Google for an added distribution push.
ICYMI: YouTube’s subscription service, Polar’s new exec
In case you missed it: YouTube is launching an ad-free subscription service, Polar has hired a former Google exec and Dive Networks signs with the CFL.
Blue Ant rebrands Bite TV
The newly-branded Makeful, which launches this Monday on TV, seeks to reach a niche audience of women passionate about craft.
Blue Ant’s strategy clicks with Canon
The digital imagery company is targeting an untapped market by creating content for baby boomers online.
Changes at the top for Cottage Life Media
Terry Sellwood is retiring as president this summer, with Penny Caldwell being promoted to publisher of the magazine.
The fight for specialty channel survival
Industry members weigh-in on the potential casualties of next year’s specialty TV shift.
It’s Epic Meal Time for Taco Bell Canada
In a first-ever collaboration with a YouTube food channel, the Tex-Mex giant targets a millennial audience.
Cottage Life and SC Johnson bug out
The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.
Why ad-free is working for Blue Ant’s nature channel
The mediaco has turned Oasis into Love Nature, aiming to bolster the channel’s subscribers with a free preview, as it continues to bet big on 4K.
