Articles Tagged ‘Blue Ant’

Could context-based targeting be the preferred cookie-free approach?
Methods based on where an ad appears has benefits for both advertisers and publishers.

Blue Ant strikes deal to enhance contextual targeting on FAST channels
Iris.TV’s technology will provide AI-powered content classifications from a unified data source.

CRTC extends hundreds of TV broadcast licenses
The regulator is seeking more time to modernize its licensing framework as it implements the Online Streaming Act.

MobileSyrup aims to expand its reach with new newsletter
Blue Ant’s tech site is offering a range of advertiser opportunities, from display ads to branded content.

Media Pulse launches connected TV retargeting
TV-2 Mobile aims to help advertisers turn CTV campaigns into a full-funnel marketing opportunity.

Samsung adds to FAST lineup in Canada
Blue Ant’s Homeful expands its reach, alongside Architectural Digest and Vevo.

Blue Ant brings four of its FAST channels to Pluto TV
HauntTV, Crimetime, HistoryTime and Homeful are now available to Canadian users of the free streamer.

Blue Ant adds Mike Holmes content to FAST offering
In addition to over 200 hours of existing content for Homeful, a new deal will also see the company commission new DIY content.

Blue Ant Media makes promotions to boost FAST strategy
Craig Junner and Andrea Harrick have moved up within the global media division to further drive expansion of ad-supported streaming channels.

Blue Ant launches history-focused FAST channel
HistoryTime is on LG Channels in the U.S. and Canada, adding to Blue Ant’s portfolio of free, ad-supported streaming channels.

ICYMI: Apex Mobile launches in-game ad division
Plus, Blue Ant creates a dedicated influencer offering with The Influence Agency and Pompe extends into Ontario.

Blue Ant unveils greenlights and openings for sponsors
The company’s slate of programming includes factual and entertainment content covering the paranormal, travel and technology.