Articles Tagged ‘Blue Jays’

Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.

Home Hardware named title sponsor of Blue Jays Central Studio
The two brands have been partners for nearly 20 years.

Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.

McCain joins Budweiser as sponsor of Blue Jays broadcast on Sportsnet
Pronamel, A&W and Smuckers are among the other partners for this year’s season, which kicks off on March 28.

Kubota and Blue Jays ink six-year partnership
The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.

Prepping for puck drop
As live audiences continue to grow and evolve, Rogers Sports & Media is finding even more ways to engage with hockey fans.
Sponsored

Jays may have lost the Playoffs, but fan loyalty is good news for sponsors
The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.

Sports lead to revenue gains and profit drops at Rogers Media
Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.

Samsung Canada expands Jays partnership to go 360
The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

Jays sweep clinches viewership milestone for Sportsnet
The team’s Sunday night match against the Rangers pulled in the most average viewers for 2016 to date on the channel.

Jays wild wildcard ride breaks records
The team also posted record regular season ratings for Sportsnet, with 78 games breaking one million average viewers.

MLB All-Star game is a home run for Sportsnet
The game’s viewership success in Canada contrasts sharply with the 20% decline witnessed in the U.S.

Rogers, Bell Media court sports lovers with 4K plays
Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.

More records fall for Jays on Sportsnet
Tossing bats and taking names, Wednesday’s game-five closer between the Jays and Rangers brought record viewers to the channel.