Articles Tagged ‘BMW’
BMW announces partnership with TPC Toronto golf course
The deal includes vehicle showcases, immersive on-site experiences, exclusive parking privileges for BMW owners, and electric vehicle charging stations at the venue.
Critical Mass wins BMW media review
The Omnicom agency picks up Canadian duties from Media Experts, which has handled the account since 2009.
Media Experts and BMW used GreenPMPs to deliver a sustainable message
A branded content series on environmental trailblazers was kept carbon neutral through Sharethrough’s private marketplace.
BMW and CBC take on sustainability with new TV series
The series, airing on Gem and YouTube, aims to showcase the automaker’s environmental principles.
BMW makes a permanent buy on WeChat
Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
BMW drives to the top in Toronto: Media Monitors
In Montreal, CTV held onto the top spot.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
BMW and the Globe partner on custom digital ads
Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
Mini Canada gets patriotic
Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.
AutoTrader and DDB win CASSIES Grand Prix
The agency picked up the top prize for its work on the car website. John St., Cundari, Anomaly, Juniper Park, Taxi 2 and Wunderkind also nabbed some golden hardware.
Olympic blog: Rogue Nike spots and BMW exhibitions
Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.
