Articles Tagged ‘Boston Pizza’
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
Sportsnet secures sponsors for Stanley Cup Playoffs
Boston Pizza, RAM and Home Depot are among the new partners.
Spotted! Boston Pizza changes its name to troll the Bruins
A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.
Sportsnet reveals broadcast deals, brand partners for Stanley Cup Playoffs
Bet365, Boston Pizza, Subway and GMC all have custom integrations set to debut during the first round.
Boston Pizza signs on as Just For Laughs sponsor
The restaurant chain will be activating across the company’s Canadian comedy festivals and tour stops.
The Nice List: Media
From strategic sponsorships to chilling experiential, we picked the media campaigns that deserved some year-end kudos.
Boston Pizza gets serious about Saturdays with HNIC partnership
The Canadian chain is using Wednesdays and Thursdays to attract hockey fans to its locations during the big game.
Media Roundtable: What’s changing for brands?
Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?
Media Roundtable: Marketing models, measurement and millennials
Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.
Boston Pizza refines its sponsorship approach
The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.
Boston Pizza goes experiential for Jets partnership
After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.
Boston Pizza embarks on largest ad spend of 2018
The big increase in spend is the result of the chain’s evolving menu strategy.
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