Articles Tagged ‘Brandfire Marketing Group’


Mattel expands its virtual toy wall

The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.

MATTEL CANADA, INC. - Mattel and Walmart Canada Revolutionize

Spotted! Walmart and Mattel take window shopping up a notch

The retailer and toy brand have launched a QR code-based shopping wall in Toronto.