Articles Tagged ‘Brandfire Marketing Group’

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Mattel expands its virtual toy wall

The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.

MATTEL CANADA, INC. - Mattel and Walmart Canada Revolutionize

Spotted! Walmart and Mattel take window shopping up a notch

The retailer and toy brand have launched a QR code-based shopping wall in Toronto.