Articles Tagged ‘Brian Cuddy’
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
What’s to come from Cossette’s Responsible Media team
What the agency is prioritizing to deliver on its mission one year in.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
What media agencies need to prepare for when the Online News Act passes
If Google and Meta pull news from their platforms, advertisers may have to contend with a void of support and a flood of misinformation.
Cossette Media adds a VP to its responsible media team
Long-time staffer Adriana Novoa has been given an expanded mandate to work across offices and clients.
Andrew Butts and Brian Cuddy join Cossette Media’s leadership team
The latter’s appointment also includes the establishment of a responsible media group at the agency.
Cossette Media makes a trio of senior appointments
New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.
Google may not have totally derailed alternative targeting
Independents’ speed to market and FLoC’s own risks might make for a competitive post-cookie marketplace.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
