Articles Tagged ‘Brian Wieser’

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How ad spend allocation could shift during (and post) COVID-19

Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.

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Advanced TV products drive buoyancy in Canada

Overall, the agency predicts a 3.9% increase in Canada’s advertising market next year.

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GroupM looks to the future in Canada

Is Canada’s TV market ahead of other countries? And is there really potential in TikTok to grow?

Brian W

GroupM ushers in a new global exec

WPP’s media investment arm has tapped a longtime researcher for the new position.