Articles Tagged ‘Brooke Leland’

Why print newsstand wasn’t working for Flare

Flare‘s publisher intends to up the title’s print run but change up its distribution strategy to optimize reach among urban millennials.

The end of the world as we know it: MiC’s Global Tour

UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.