Articles Tagged ‘Bruce Neve’
True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.
True Media staffs up amidst Canadian growth
Three new hires will join the ranks as the independent agency tackles assignments from Lakes of Muskoka Brewery and Turkey Farmers of Canada.
True Media taps former Wavemaker managing partner
John Ware has joined the Toronto agency as SVP of client strategy.
Bruce Neve named True Media president
The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.
Anne Myers upped to COO at Starcom
The upcoming departure of current CEO Bruce Neve will see Myers join the C-suite.
Alexandra Panousis named CEO at Starcom MediaVest
Panousis takes over from Bruce Neve, who is leaving the agency.
Reactions roll out to Let’s Talk phase two
Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.
2015 will be the year of…
Is it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.
2015 will be the year the data promise becomes real: Neve
Starcom MediaVest Canada’s CEO says mobile, digital OOH and wearables all need more attention as we enter the next year.
Bruce Neve to helm CMDC
The CEO of SMV Group says that the industry association will focus on online transparency and creating positive results for clients.
Was consolidation inevitable? Reaction to Postmedia deal
Bruce Neve and Lauren Richards weigh-in on yesterday’s announcement and how it will impact the Canadian media industry.
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
One Last Thing: Media execs on CBC’s changing strategy
Starcom MediaVest CEO Bruce Neve and OMD director of emerging media Sean Dixon weigh-in on this week’s announcements from the pubcaster.
What media execs want to see from the CBC
With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.
New partnership brings Wi-Fi to TTC stations
Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
