Articles Tagged ‘Bud Light Canada’
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
Inside Bud Light’s social strategy for the House Party Tour
The tour kicks off in Toronto with musician Ty Dolla $ign, giving fans the chance to attend the event in person or tune in on Twitter and Facebook Live.
Bud Light partners with Electronic Nation Canada
The beer brand is now the lead sponsor for the Digital Dreams and Brrrrr! electronic dance music festivals, and has identified the genre as a growing opportunity to connect with its core demo.
Labatt brews up a Bud Light Platinum campaign
The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.
