Articles Tagged ‘C2-MTL’


C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments

Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.


C2-MTL: The business of storytelling, and how to make a circus

On day two of the creativity conference, a panel discusses how brand storytelling has evolved, and Cirque du Soleil gives an inside look into its creative process.