Articles Tagged ‘Cadbury’
Spotted! Cadbury phone home
In lieu of a standard holiday campaign, the chocolate brand chose to phone in the effort – literally.
The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign
The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.
CBC/Radio-Canada reveals first Olympic partners
Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.
Cadbury warns of an outbreak
The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”
The 100 most social brands: report
The 2012 report from agency Headstream names Canadian companies WestJet and Blackberry as two of the top social brands this year.
Notes from the Mediascape: Cadbury skips the QR code
The confectionery co is the first to use Blippar technology, which removes the need for QR codes on smartphones.