Articles Tagged ‘Cairns Oneil’
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
Is Google backing away from news? Media execs weigh in
As the tech giant questions the value of news, Canadian media is facing scrutiny but also a renewed sense of purpose.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Canadian Blood Services shifts media account to Cairns Oneil
The agency will help launch a new brand platform and campaign for the organization this year.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
The U.S. is challenging Canada’s Digital Services Tax
The States’ response to the tax was expected, but can the dispute be resolved?
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
Royal Ontario Museum moves its business to Cairns Oneil
The new AOR will handle all planning and buying beginning with a new summer campaign this month.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
