Articles Tagged ‘Cairns Oneil’
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Cairns Oneil makes its generative AI tool widely available
After a spring test, Nova has been enhanced with new creative and search features.
Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?
Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.
Cairns Oneil names new managing director
Badr El Fekkak joins the agency from McCann where he was VP strategy.
How entertainment strikes in the U.S. could impact Canadian media plans
While sports, unscripted and streaming stand to gain, there are questions about potential impacts to already declining linear audiences.
Kelly Miller joins Cairns Oneil as managing director
GroupM Canada’s former ecommerce lead will join the agency’s leadership team and lead work for Nature’s Path and Plan.
Plan International Canada picks Cairns Oneil as media AOR
The agency’s work will begin with this year’s “Gifts of Hope” campaign.
Cairns Oneil and Adform are using ChatGPT to create ads
A campaign for client Rakuten Kobo is personalizing headlines at scale based on performance.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
How media agencies are settling in to hybrid work
With a couple of years of experience now under their belts, leaders have found models resulting in happier employees, diversified viewpoints and effective collaboration.
