Articles Tagged ‘Cairns Oneil’
Tech layoffs are beginning to concern media agencies
With so much talent headed out the door, advertiser support and long-term innovation will likely be affected.
Musk’s takeover of Twitter causes concern in the ad world
Brand safety is unlikely on the platform if Musk opens the doors to allow the return of unvalidated speech and fake news.
Netflix launches ad-supported subscription tier
Media buyers welcome the addition of more AVOD opportunities but say expanded targeting options and subscriber audience details are needed.
Cairns Oneil asks clients to pause Twitter activity due to Musk takeover
Interpublic Group, Mediabrands and FCB have expressed similar sentiments.
Goemans takes a video-first approach to its brand repositioning
The campaign leverages TV and online channels to drive mass awareness for a big brand pivot .
Now may be the time to invest in TV advertising
The convergence of linear and CTV, with more options coming, are offering the best of both worlds.
Cairns Oneil hires lead for new ecommerce division
Managing director Seema Shah brings experience from Amazon to lead an increasingly in-demand offering.
Reddit puts local passions on display
The Canadian portion of the “Find Your People” campaign spotlights communities most relevant to four different cities.
Why ad experts are welcoming Canada’s new privacy rules
While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.
Cairns Oneil gets media duties for Rakuten Kobo
The agency’s work with the ebook and audiobook company begins this month.
Online betting company 888 Holdings picks Cairns Oneil as AOR
The agency will be responsible for media buys and increasing brand awareness.
