Articles Tagged ‘Canada’


Online video leading global ad spend boost

ZenithOptimedia is predicting global ad spend will grow by 4.4% in 2015, but has slightly reduced its forecast for this year and next.


The Big Bang Theory takes the week: Numeris

The laugher took the most single-night viewers for the week of March 9 to 15.


Reactions roll out to Let’s Talk phase two

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.


The Big Bang Theory takes the week: Numeris

The CTV-airing comedy brought in the most single-night viewers for the week of Feb. 23 to March 1.


V to rep ads for TV5 and Unis online

The media co will now be selling advertising opportunities for the specialty brands.


Hubub announces monetization model

Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.


SNL special brings big numbers

The Sunday night event had an average audience of over two million viewers.


Grammy Awards ratings hit a high note

The Sunday night broadcast beat last year’s numbers, becoming the most-watched show in the history of City.


Nevermind the second screen, how about eight?

New research from Videology looks at the content consumption habits of Canadians, with some higher-than-anticipated numbers.


Game over for Super Bowl simsub: media reaction to CRTC decision

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.


Fall TV viewing remains stable: BRC

Level TV viewing was coupled with high playback viewing, according to new numbers from the industry organization.


Data Dive: How to target millennials

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.


Inside Spotify’s first 90 days in Canada

The demos and markets that are using the platform the most in the country to date.


Blue Bloods tops the week: Numeris

The Friday night drama brought in the most single-night viewers for the week of Dec. 29, 2014 to Jan. 4, 2015.


Registration open for Young Lions and Young Marketers

Details on this year’s competitions, which will send winners to Cannes to represent Canada on the world stage.