Articles Tagged ‘Canadian Marketing Association’
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
Why the CMA doesn’t want lawmakers to follow the example of GDPR
The organization has offered a “cautionary tale” to parliament as it prepares to update Canadian privacy regulations this spring.
John Wiltshire wants the industry to get serious about results in 2022
The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.
How the CMA is ringing in Data Privacy Day
Association president Sarah Clodman says policies need to be more straightforward, and that when they are, brand affinity grows.
Marketers prep as the clock ticks on GDPR
With less than 24 hours until the European Union’s new rules come into effect, marketers are bracing for the impact in Canada.
Marketers share 2018 media spend changes: report
The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.
ICYMI: The Hip coming to CBC, Tony Awards up on CTV
In case you missed it: The Tragically Hip will be broadcasted live on the CBC, Tony Award ratings grew on CTV and media entries are down at the Cannes Lions for 2016. (Tony Awards host James Corden pictured.)
Work with CRTC to avoid CASL penalties: Jean-Pierre Blais
The CRTC chairman and CEO told the industry crowd at a CMA breakfast that the anti-spam legislation isn’t going away.
ICYMI: New chair at IAB Canada, Songza’s last tune
In case you missed it: IAB Canada has named a new chair, Songza is folding into Google and Duncan Fulton won big at the CMAs.
The Super Bowl Ad Challenge kicks off
CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.
CTV and CMA launch Canadian Super Bowl ad challenge
The initiative calls on Canadian agencies to create unique ad content around the big game, with a chance to win ad time during the football fiesta.
OMD Canada takes two at the CMAs
The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.
Mobile ad spend to make biggest jump: report
A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.
