Articles Tagged ‘Canadian Media’

Copied from strategy - Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Virtual Roundtable: Finance brands talk sponsorship, spending and more

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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Scott Stewart on adjusting to a new role in a lockdown

Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.

RT Still

Virtual roundtable: Brand leadership and investment through crisis

Dentsu’s Hisham Ghostine, Smith School’s Kenneth Wong and Level5 Strategy’s David Kincaid discuss the risks and rewards of spending through a recession – and how to do it right.

Kraft

Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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What will drive a return to society?

Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?

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What brands can learn from history (and how this is a little different)

Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.

Cannes

Cannes to extend deadlines, eligibility in the wake of postponement

The festival will now take place in October, with the deadline for entries being extended to a yet-to-be-determined date.

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Brand building in unprecedented times

With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?

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MiC Roundtable: What’s happening with influencer investment?

As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.

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MiC Roundtable: The new conversations around investment

The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

Cathy Crop

Judges announced for 2020 Young Lions competitions

With the deadline approaching at midnight tonight, meet the experts that will evaluate this year’s entries and send the winners to Cannes.

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Advertising drives organic growth at Omnicom in Q4

The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.

Ad Board

Introducing Media in Canada’s 2020 advisory board

The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.