Articles Tagged ‘Canadian Media’
Google Canada taps Laura Pearce as new head of marketing
Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.
What should Canada Day marketing look like in 2021?
What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.
Industry associations come together for WFA’s global diversity survey
A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.
Industry split over progress on diversity and inclusion
However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.
The 2021 Agency of the Year awards kick off
Agencies that plan to enter the program will need to state their intent before June 18.
How do you feel about the industry’s D&I efforts?
Today is the last day to complete a survey that is taking the pulse on progress towards more inclusive workplaces.
The next steps for BlueFocus International
CEO Brett Marchand has plans to build a centralized data team and expand its offerings in Europe, Asia and the U.S.
IPG and WPP return to growth
Both holding companies are optimistic about their outlooks for the rest of the year, with WPP revealing more details about its new data offering.
Speak up: Has the industry progressed on D&I?
In a new survey, strategy and MiC are looking to understand how employees perceive their agency or brand’s efforts to make the workplace more inclusive.
DAX becomes Canadian partner for NPR’s podcasts
The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.
Omnicom reports losses across the board in Q4
CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.
2020 Media AOY Bronze: UM proves its worth
To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.
2020 Media AOY Gold: Touche! is still all about creativity
The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.
Here are the 2020 Media Agency of the Year winners
This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.
Blog: We’ve gone full Truman Show, and not the way you think
Outgoing MiC editor Bree Rody combines her obsession with media and pop culture, and contemplates the topsy-turvy future of the top funnel.
