Articles Tagged ‘Canadian Media’

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What happens when consumer concerns around hate speech match brands’

The CMA’s John Wiltshire says the average Canadian has “woken up on the issue,” which is driving an urgency in brands.

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2020 Agency of the Year deadline nearing

The first “intent to enter” phase of the competition – which includes some criteria tweaks this year – ends on Friday, June 26.

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Blog: Survival isn’t enough. It’s time for change

Initiative’s Ishma Alexander-Huet on why after 18 years of trying not to be seen as a “disruptor,” she’s speaking out.

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Virtual Roundtable: Fashion retailers emerge from hibernation

Leaders across the industry discuss how the reopening phases are affecting their media strategies.

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We can do better

A message of solidarity from Media in Canada and strategy.

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Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Virtual Roundtable: Finance brands talk sponsorship, spending and more

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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Scott Stewart on adjusting to a new role in a lockdown

Scott Stewart on the shift toward empathy, being multi-disciplinary and finding balance.

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Virtual roundtable: Brand leadership and investment through crisis

Dentsu’s Hisham Ghostine, Smith School’s Kenneth Wong and Level5 Strategy’s David Kincaid discuss the risks and rewards of spending through a recession – and how to do it right.

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Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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What will drive a return to society?

Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?

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What brands can learn from history (and how this is a little different)

Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.

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Cannes to extend deadlines, eligibility in the wake of postponement

The festival will now take place in October, with the deadline for entries being extended to a yet-to-be-determined date.

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Brand building in unprecedented times

With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?

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MiC Roundtable: Impact beyond investment

As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?