Articles Tagged ‘Canadian Olympic Committee’
CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
Team Canada suits up with Lululemon as its new official outfitter
The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.
SkipTheDishes signs Olympic sponsorship
The multi-year deal will initially be activated with a focus on keeping Team Canada’s loved ones connected during the Games.
Canadian Tire renews partnership with COC for eight years
The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.
How plans could shift depending on the IOC’s Tokyo decision
The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.
RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.
RBC returns to the training ground
This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
Cadillac Fairview taps experiential, digital for Olympics
The commercial real estate company is targeting young Canadians with an optimistic approach.
Under Armour heads to PyeongChang as COC sponsor
The brand’s first national Games sponsorship
Toyota Canada named Olympic and Paralympic sponsor
The national sponsorships stem from a global Olympic deal struck last year.
Why Cadillac Fairview is teaming up with the Olympics
Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.
New head named at CBC Sports
Greg Stremlaw will lead the broadcaster’s new sports strategy focused on multiplatform sports journalism, amateur sports and marquee event collaborations.
The Verdict: #Wearewinter
Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
