Articles Tagged ‘Canadian Olympic Committee’

Team Canada x lululemon

Team Canada suits up with Lululemon as its new official outfitter

The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.

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SkipTheDishes signs Olympic sponsorship

The multi-year deal will initially be activated with a focus on keeping Team Canada’s loved ones connected during the Games.

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Canadian Tire renews partnership with COC for eight years

The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.

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How plans could shift depending on the IOC’s Tokyo decision

The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.

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RBC takes the Training Ground to a national level

A partnership with CBC Sports will see even more national content come from the program.

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RBC returns to the training ground

This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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Cadillac Fairview taps experiential, digital for Olympics

The commercial real estate company is targeting young Canadians with an optimistic approach.

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Under Armour heads to PyeongChang as COC sponsor

The brand’s first national Games sponsorship

Toyota

Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

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Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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New head named at CBC Sports

Greg Stremlaw will lead the broadcaster’s new sports strategy focused on multiplatform sports journalism, amateur sports and marquee event collaborations.

WeareWinter

The Verdict: #Wearewinter

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.

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Sun Media added as Canadian Olympic Committee partner

The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.