Articles Tagged ‘Canadian Out-of-Home Marketing and Measurement Bureau’
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
COMMB partners with AdEase for AI-driven sales tools
The Spotlite mobile app provides data on advertising campaigns.
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
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