Articles Tagged ‘Canadian Tire’

Canadian Tire becomes founding partner of the NSL

The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.

People Moves: Canadian Tire bolsters media team

Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.

The espnW Summit highlighted the opportunities of women’s pro sports

It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.

MiC Roundtable, Part 3: The fear of missing out on untapped audiences

In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.

MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?

Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.

Race for the Stanley Cup attracts dozens of playoff partners

Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.

RBC, Toyota and Lululemon among Canada’s Olympic House partners

The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.

Canadian Tire and Petro-Canada partner to reach more drivers

Both companies are merging their loyalty programs to give customers more places to earn rewards.

Canadian Tire targets newcomers with OMNI TV media buy

This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.

Canadian Tire signs on as founding partner of Professional Women’s Hockey League

The retailer is also investing in a media fund to amplify the visibility of women’s sports across broadcast, digital and social platforms.

Big brands join together to sponsor new women’s hockey program

Bauer Hockey, Canadian Tire, FanDuel and Harvey’s will provide grants to develop programs increasing girls participation in the sport.

WNBA’s first game in Canada draws 15 sponsors

Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.

How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy

The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.

Canadian Tire pledges half of its sponsorship spend to women’s sports

New partnerships announced through the Women’s Sport Initiative include sponsorships for the WNBA and Project 8 soccer league.

Canadian Tire extends sponsorship of the Canada Games

The retailer will support the next three editions of the national sporting competition.