Articles Tagged ‘Canadian Tire’
Women’s pro sports market has doubled in Canada: report
The industry is on track to reach $570 million by 2030, according to Canadian Women & Sport’s new research.
Canadian Tire to sell iconic Hudson’s Bay striped blankets
The initiative is in partnership with the Gord Downie & Chanie Wenjack Fund and will support Indigenous grant programs.
Frozen Quenchers campaign drives Tims to the top of TV ad charts
With 7,332 appearances, the QSR continues to lead AdEase’s most active pool of advertisers.
Canadian Tire becomes founding partner of the NSL
The partnership between the retailer and the women’s soccer league includes financing and in-arena promotion.
People Moves: Canadian Tire bolsters media team
Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
Canadian Tire signs on as founding partner of Professional Women’s Hockey League
The retailer is also investing in a media fund to amplify the visibility of women’s sports across broadcast, digital and social platforms.
Big brands join together to sponsor new women’s hockey program
Bauer Hockey, Canadian Tire, FanDuel and Harvey’s will provide grants to develop programs increasing girls participation in the sport.
WNBA’s first game in Canada draws 15 sponsors
Air Canada, Bell, Canada Goose and Mastercard joins the previously announced brands that will be activating around the game.
