Articles Tagged ‘Canadian Tire’
Spotted! Canadian Tire’s hoop dreams
What do you do when a city has basketball fever but lacks the facilities to treat the fever? Two Canadian retail brands took matters into their own hands.
NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.
Canadian Tire takes Toronto: Media Monitors
The retailer made a big radio buy in both Toronto and Montreal.
More Paralympic content than ever to be broadcast
Sponsors of the broadcasts include Bell, CIBC, Canadian Tire and more.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
CBC announces 13 broadcast partners for PyeongChang
CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.
Spotted! Canadian Tire modernizes its money
The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.
Spotted! Canadian Tire takes to the skies to reintroduce paint line
After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.
TV and digital dominate consumer complaints: Ad Standards
Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.
Twitter partners with TSN and Sportsnet for hockey highlights
Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.
Twitter Canada unveils carousel ads
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Rio 2016: Inside the CBC’s branded-content engine room
How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Canadian Tire’s paper-to-digital gateway
After a 10-year hiatus, the retailer is bringing back its paper catalogue to lure consumers to it e-commerce site.
Woods Canada calls all outdoor enthusiasts
The brand aims to reach all Canadians that enjoy the outdoors with its new contest to find “Canada’s Greatest Explorer.”
