Articles Tagged ‘Canadian Tire’
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
World Cup of Hockey sponsor slate revealed
From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Canadian Tire buys the top: Media Monitors
The retailer bought the most radio advertising in Toronto and Montreal for the week of Dec. 21 to 27.
MAOY Gold: Touche’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
Google opens Now prompts to brands
Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.
Instagram cultivates brands with carousel ads
The company has developed a new ad format, which allows multiple images per ad, with brand storytelling in mind.
Instagram high on inaugural Canadian ad rollout
The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.
Canadian Tire ‘hijacks’ AOL sites
The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.
Canadian Tire takes top spot: Media Monitors
The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.
Canadian Tire buys most ads: Media Monitors
The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.
Canadian Tire makes the biggest buy: Media Monitors
The company joined the Toronto radio ad-buying chart in the top spot for the week of Nov. 3 to 9.
The new media partners
Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.
Canada up for six Media Lions in Cannes
The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
