Articles Tagged ‘Canadians’

Streamers

Vividata’s fall report shows streamers up 57% since 2021

The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.

Data Dive: How to target millennials

What agencies need to know to reach this unique group, according to new data from IPG Mediabrands.

Canadians want eco-friendly brands, but won’t pay: survey

Consumer spending and concerns for the environment don’t match up in the recent Nielsen study.