Articles Tagged ‘Carat Canada’
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
Cannes 2022: Carat wins a Media Lion
The agency’s work on Rethink’s “Draw Ketchup” for Kraft Heinz earned Bronze, one of seven Lions Canadian agencies won across four categories.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
How do we move forward in 2021?: column
Carat Canada CEO Alex Panousis predicts how agencies will shift from “getting it done” to getting back to thriving.
Why buyers should use Pinterest to reach men
Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.
Alex Panousis named CEO of Carat Canada
The former Havas executive leader joins the Dentsu network to begin a new chapter in a more complex business environment.
Spotted! Mary Poppins swoops into Toronto
A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.
Carat defends Subway, joins ‘The Franchise’
The Dentsu Aegis agency has new partners in a now-combined Canada/U.S. assignment.
Carat Montreal ups Savard, Verdon to co-managing directors
The new positions will support the company’s efforts to focus 100% on the digital media market by 2020.
Dentsu Aegis Network names new CFO
Philip Filippopoulos is joining the company from BBDO Canada.
Jeff Dack named president at Carat Canada
The former Lowe Roche executive is starting the new year in the role.
Target exits Canada, takes media spend with it
Media buyers weigh in on the impact of the retailer ceasing Canadian operations.
Carat names new VP
Fiona McLaughlin joins from ZenithOptimedia.
Tankut Karahan on his first months in media
The new president of Carat Canada on moving to media and working in today’s blink-and-you-miss-it landscape.
