Articles Tagged ‘Carat’
IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night.
MiC’s Preview Review: Carat, Publicis Media
Media in Canada interviews Jennifer Lewis and Derek Bhopalsingh to get their take on what we can expect for 2024.
Carat, OMD and UM top COMvergence ranking for Canada
Meanwhile, Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
Telus brings Carat, Rethink and Hogarth onto its agency roster
Carat replaces Cossette on media strategy, while also handling digital transformation efforts through an “extended workbench” model.
Carat hires new chief client officer
Jennifer Lewis returns to Canada bringing 17 years of experience from Starcom Los Angeles.
Goodlife returns to TV ads after five-year hiatus
Carat takes a 360-approach toward media planning for this fitness campaign.
Mastercard aims to reach women small business owners
The campaign includes TV spots and digital OOH.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
GoodLife picks Carat for media
The gym chain is preparing to launch a new brand platform and “re-ignition” campaign this fall.
Carat picks up assignment for Vinted Marketplace
The agency will help the second-hand fashion app fuel growth in Canada.
How Tims and Philly plan to reach morning commuters
The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.
How Kraft Heinz is leveraging digital for back-to-school
Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.
Chevrolet turns to social to amplify The Amazing Race integration
In addition to its vehicles being on-screen, the automaker is keeping up engagement with a Twitter trivia contest.
How Subway activated its first Amazing Race sponsorship
A cross-platform buy is being extended with a pair of contests reinforcing the QSR’s “Eat Fresh Refresh” brand overhaul.
