Articles Tagged ‘Carat’
Cannes 2022: Carat wins a Media Lion
The agency’s work on Rethink’s “Draw Ketchup” for Kraft Heinz earned Bronze, one of seven Lions Canadian agencies won across four categories.
Cannes 2022: Four Canadian nominations in the Media Lions
The team of Carat and Rethink, along with Zulu Alpha Kilo and DonerNorth, will find out if they win on Thursday.
Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.
Alex Panousis and Dentsu Media part ways
The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.
IKEA focuses on visibility for season two of its web series
Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
How are agencies preparing for a fourth wave?
Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
Book publishers and retailers tap into TikTok
A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.
Spotted! Kraft Heinz and Waze send ads to drivers stuck in traffic
The navigation app’s speed tracking lets Heinz target offers to anyone traveling at the same speed as its ketchup.
Spotted: Kraft Heinz keeps things slow
OOH focused on anything that tests your patience is part of a campaign centred on a website that intentionally takes forever to load.
How do we move forward in 2021?: column
Carat Canada CEO Alex Panousis predicts how agencies will shift from “getting it done” to getting back to thriving.
The verdict: How GMC used social to rethink a big reveal
Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.
IKEA goes home “Swede” home
Each episode of the bi-weekly series is based around specific home solutions.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
