Articles Tagged ‘Carat’

Copied from Playback - shutterstock_money_calculator

Digital spend to increase by 15% in ’16: Carat

According to a report from the agency 2016 will witness a healthy 4.5% increase in ad spend.


Chantal Gilbert joins Groupe V Media

The Quebec-based media company has hired the former Carat exec as its director of media creativity.


Danone’s new drink targets health-conscious women

The brand’s new drink adds to its Activa range and targets busy women who are on the go.


Dentsu builds out C-suite

The agency has hired a new chief talent officer and promoted Caroline Gianias.


Rona’s tablet-heavy holiday

How the home improvement store doubled its digital spend and partnered with Star Touch and La Presse+ for this year’s push.


Spotted! Quebec Pork provides dinner inspiration

A transit campaign has new recipes going up in Montreal subway stations every week.


Will yogurt lovers check in two times daily for Danone?

The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.


MasterCard switches its TV strategy

Why the credit card’s latest TV buy is its biggest in years.

sport chek social flyer facebook

Canada takes four at Festival of Media

Carat, Dive Networks and Touche! were all winners at this year’s global festival, which wrapped last night in Rome.

Installation Disney P&R

Spotted! Disney’s haunted Montreal bus stop

The upcoming vacation season has Disney getting creative with Montreal OOH.

cover_Rona[2] (1)

RONA L’Entrepot, La Presse+ gear up for patio season

The retailer is solidifying its shift to digital with a new campaign in La Presse+.