Articles Tagged ‘Carat’
Marilyn Denis integrates IKEA into broadcast and podcast
The full-court push is part of an effort to get more consumers seeking out the IKEA catalogue.
People Moves: Carat, Theo and more
Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.
Carat wins Hema-Quebec via virtual pitch
The non-profit tasked the agency with answering its brief within only a few hours.
Shepherding through the mayhem: roundtable
Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.
Taking the reins in a time of crisis
Just as Canada was locking down, Carat’s Alexandra Panousis was settling into the corner (home) office. How does an agency leader establish trust from a distance – and during turbulence?
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
Carat tops in Canada for new business: report
Big wins such as large portions of P&G’s business propelled the Dentsu Aegis Network agency to the top.
Carat on the hunt for new leadership
Jeff Dack has made a return to the creative world. What lies ahead?
Carat wins Steam Whistle
Agency president Jeff Dack says the brewery is ready for the next stage of its lifespan, having recently expanded to a mass play.
Sarah Ivey on why P&G’s new model spells opportunity
Splitting work between in-house and outside agencies may not be the scariest thing, says the Agents of Necessity top chief.
Dentsu Aegis Network wins global assignment for Intel
OMD previously held the account for 10 years.
Which agencies won the most business this year?
The total value of new media in Canada was estimated at US$230 million, according to a ComVergence report.
Subway sponsors theScore’s Fantasy Football Podcast
The podcast will include a video component, allowing for visual brand integration opportunities.
Touche, Omnicom top the latest RECMA report
Most agency families are trending up, according to the annual media shop ranking.
Mediacom adds Adidas to client list
The WPP shop picks up the global media account from Carat.
